![]() ![]() ![]() Spending on Google Shopping Ads grew by 41% between 2018 to 2019 ( SearchEngineLand).85.3% of all clicks on Google Ads come from the Shopping links ( Smart Insights).Google’s Shopping Ads drive 76% of retail search ad spend ( SmartInsignts). ![]() Mobile search results account for 65% of clicks on paid search results ( Statista).Bing’s average click-through rate on paid search results is 3.09% ( WordStream).Google’s average click-through rate on paid search results is 4.12% ( WordStream).The average cost per click on Bing Ads search results is $0.64 ( WordStream).The average cost per click on Google Ads search results is $0.89 ( WordStream).Google’s revenue from Google Ads was $209.49 billion in 2021 ( Statista).Google is by far the biggest search platform, with over 90% market share.80% of businesses worldwide rely on Google Ads PPC.Over 7 million businesses used Google Ads in 2021. ![]()
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